Original text by Keith Bellows, executive summary by darmansjah
New Norm for Lodges?
WHEN I BECAME THE EDITOR of national geographic Travelermagazine 15 years ago, the word ‘ecolodge’ suggested places that were so pared down and dutiful that many travelerswere regarding them as the domain of the backpacker-all basic furnishings and uninspired food. Therefore it is astonishing to see how much the lodging industry has changed in little more than a decade. I never much liked the prefix ‘eco’ because innovativehotels and lodges such as those we’re featuring in our special section on page 58 magazine are so much more than green-conscious places in which to stay. They source their food, products, and workers locally. They proudly preserve an authentic sense of place. They celebrate and cherish the local culture. They fight to conserve indigenous landscapes and species. And they donate revenue to support nearby communities. All this while also employing Earth-friendly technologies and practices.
Many of the lodges are small and offer hand-tooled creature comforts-and almost all are one-of-a-kind discoveries. But they can hardly be reduced to the simplistic label of ‘ecolodge’. They are a sign of what will prove increasingly commonplace-a move away from homogenized, big-box lodging experiences. Even major lodging chains now are backing away from a one-size-fits all approach in favor of the bespoke. This shift in the industry is a gift to travelerswho have grown weary of lobbies and food and décor that seem divorced from local cultures. I heartily welcome the changes-and look forward to the day when we finally retire the word ‘ecolodge.”
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